Converge Chennai
Flashback
1st edition
1st edition
The theme for this edition of Converge is “Digital Strategy & Next Gen Customer Experience".
Customer experience has been going through a major shift for quite sometime. Given the number of channels the customer can interact with, the demography using those channels, the advances in microelectronics and information technology; customer experience as a whole needs to be rethought and continuously enriched.
Digital strategy at a very high level is about creating the right experiences to match customer needs and continuous customer engagement. Current businesses have digital strategy as a separate stream to manage their digital growth.
Register now to attend the event. As an attendee, you will get to connect with like minded peers and gain insight from industry practitioners.
Food and refreshments will be provided. Attendance is free of charge. If you have any questions write to us at converge-chennai@thoughtworks.com.
9:30 AM
Registration
10:00 AM
Key Note
10:15 AM
Digital Strategy & Customer Experience in Local Services - Vijay Anand K
* Local Service Definition & Scope * Consumer & Small-and-medium Business (SMB) changes * Industry participants & how they responded * ‘Uberization’ of local services – what’s likely in next 2-4 years
11:00 AM
"Hi There Digital" - Mukund Venkataraman
While creating digital experiences we often get lost in the functionality of design. The truth is that people talk to digital interfaces. There is a conversation between the user and the website/app. The applications which offers the most engaging conversation succeeds. Mukund takes you through the need to decode the brand persona first before thinking of the user experience.
11:40 AM
Coffee Break
12:00 PM
Re-Imagining the Movie Theatre Experience - Ranjith M & Bhavesh Shah
Ranjith and Bhavesh will talk about a possible model for how a business can shape their customer experience and also cover the SPI cinemas experience in brief.
12:45 PM
Building a community of champion customers. - Suvish Viswanathan
Oftentimes the first interaction of your customers with your brand is not with your sales, website or even your product/services. Their buying decision is heavily influenced by their peers. In this community driven economy, how can you build a community of champion customers. Where does the process begin? At the product level, the support or the brand itself? Once you identify and start your journey, how can you leverage the best out of your customer's relationship with you to spread the word.
01:15 PM
Networking Lunch
02:30 PM
Workshop on Design Thinking - Rajavel, Experience Designer @ThoughtWorks
Activity where the participants learn to Empathise + Define + Solution + Prototype + Test / apply it back to current world
04:30 PM
Quick retro, snacks, networking and fun
Vijay Anand has been with the firm from 2002 across sales, marketing and strategy roles. He's an avid book reader, passionate in fitness and a marathon runner
Ranjith Melarkode has spent the last decade and more trying to derive order from chaos in IT. Currently using his experience to transform customer engagement, drive innovation and revenues. Has a passion for meditation, fitness and looking to rekindle his love for music
Suvish loves talking about technology and believes to solve today's complex problems, technology needs to be simple and cost effective. Prior to ADP, he spent half a decade immersed in the world of product marketing and building analyst relations for ZOHO. While at ZOHO, Suvish traveled extensively to several countries evangelizing the IT management solutions to technical as well as 'C' level executives.
Banana Brandworks is a branding and advertising agency based out of Chennai. Mukund works with global brands including Michelin and Hyatt. Mukund is a passionate photographer and an avid traveller who loves to dwell into the lines that bind art, creativity and communication.
Bhavesh brings vast experience in running Food and Beverage for SPI Cinemas. He now leads the effort to define and enhance customer experience. Has a passion for gaming, photography with food always getting a special place in his heart.